ForestEthics’ Naughty or Nice List
SANTA’S THIRD ANNUAL REPORT ON THE DIRECT MAIL INDUSTRY:
I called up those hardworking elves at ForestEthics to find out what was going on, and ho ho no! They told me that every year, 100 million trees in those precious forests are cut down to create the 100 billion pieces of
unwanted junk mail that make up 60% of all the mail we get. Turns out
junk mail’s also responsible for a lot of the melting ice I’ve been
getting back home: the industry creates as much greenhouse gas
emissions every year as almost 10 million cars. I decided to do what I
do best: make a list and check it twice. My first reports were on the
catalog industry, and since then, some companies have come a long way.
Take Crate & Barrel for instance—they just announced a very merry new
paper policy that calls for recycled content, sustainable sourcing,
Endangered Forest protection and reduced paper use. So this year, I’ve
expanded my list to include credit card companies. Their solicitations
account for 30% of all junk mail, and catalogs account for another
30%. So grab yourself some warm milk and cookies and have yourself a
read. Then, when you’re out doing your holiday shopping, take it from
a gift-giving pro: don’t forget who’s naughty and who’s nice!
ForestEthics volunteer Santa Claus
http://salsa.democracyinaction.org/o/281/t/5980/tellafriend.jsp?tell_a_friend_KEY=3699
See and download the full gallery on posterous
Posted via email from Deane’s posterous